The Fourth Wall of the Market

Supply-Side Reform of University Graduates: Who is Creating So Many Young People with Nowhere to Go

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Many families' imagination of university is still stuck in a relatively prosperous era. Back then, an admission letter was like a ferry ticket. Once a child received it, parents felt their duty was fulfilled. From the county town to the provincial capital, from rented rooms to office buildings, from "the family supporting your studies" to "you finally made something of yourself," four years of campus life bridged the gap. This narrative was so durable that the ship's cabin has long been full, yet people on the shore are still relentlessly shoving luggage aboard.

The problem now is not that university is useless. That statement is too crude and sounds too much like an emotional outburst. The real trouble lies in the fact that more and more university diplomas are being printed, while society continues to pretend that each one retains its original purchasing power.

Academic degrees are like currency. Initially, they could buy an entry pass to a white-collar career. Later, they could only buy an initial resume screening. Companies didn't explicitly state that diplomas were devalued; they just quietly added supplementary clauses: the university must be top-tier, the major must align, internships must be completed early, projects must be authentic, and ideally, you should be able to hit the ground running immediately.

The number of college graduates in the class of 2025 reached 12.22 million, an increase of 430,000 from 2024, setting a record high. In recent years, tens of millions of graduates entering the market is no longer considered news, but rather a manpower flood that arrives punctually every summer. In July 2025, the unemployment rate for youth aged 16 to 24 (excluding students currently in school) was 17.8%. In August, this figure further rose to 18.9%.

Fu Linghui, spokesperson for the National Bureau of Statistics, Chief Economist, and Director of the Department of Comprehensive National Economic Statistics, explained that the graduation season in July and August causes a seasonal rise in the unemployment rate, and as graduates gradually find employment, the rate will progressively decline.

This explanation is statistically valid. However, applied to a young person who has just moved out of the dormitory and needs to pay rent at the end of the month, it is not nearly as comforting. Macroscopically, it is called seasonal fluctuation. Falling upon the individual, it is called being schooled by the market in the very first month.

The coldest aspect of the job market is often not outright rejection. It doesn't even need to humiliate you. It simply replies politely: "Your background is very good, we will keep looking." This phrase is more agonizing than a rejection letter because it leaves people feeling suspended in mid-air, prompting them to continue applying, revising resumes, attending interviews, and watching others succeed in various group chats.

Graduating from university used to be a doorway. Now, it resembles a corridor. This corridor is filled with postgraduate entrance exams, civil service exams, public institution exams, internships, certifications, early autumn recruitment, and AI resume optimization. Many young people haven't truly entered society; they have merely moved from a school classroom into another brighter, more anxiety-inducing waiting room. The lighting is good, and the slogans are dignified, but the train simply never arrives.

An article published by the Ministry of Education in 2024 laid the problem out clearly: China has entered the stage of popularized higher education, and the scale of college graduates will stabilize at over 10 million in the foreseeable future; a structural contradiction of "jobs without people to do them" and "people without jobs to do" remains prominent due to a mismatch between talent demand and higher education supply.

This statement carries significant weight. It essentially admits that the employment problem of university graduates is not an issue of resume formatting, nor is it a moral tale about young people refusing to endure hardship. It is the reality that after a prolonged expansion of supply, the demand side failed to grow in tandem.

To put it more harshly, many families spend over a decade cultivating their children into a product of social promise. Pouring investments into tutoring classes, school-district houses, tuition, living expenses, grad school prep, and internships, they ultimately wait for the market to offer a reasonable price. Yet on graduation day, the market flips through the resume and responds: "There are a lot of similar products this year."

This is unpleasant to hear, but very close to reality. Academic degrees haven't lost their validity. They have simply transitioned from being an all-access pass to an entry ticket. Once you enter the venue, the real crowding begins.


II. Who is Generating the Supply: The Shared Rationality of Universities, Families, and Local Governments

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The question of "who is creating so many young people with nowhere to go" cannot be simply pinned on one single party. Universities need enrollment scale, discipline construction, funding, rankings, and campus expansion. Local governments need university towns, youth populations, talent acquisition, and industrial narratives. Families need an upward mobility path that appears reasonably safe. When students choose among the college entrance exam, postgraduate exams, civil service exams, and employment, they can only pick the path that seems least bad at the moment.

The problem lies exactly here. Individually, everyone is very rational. Combined together, the supply is driven higher and higher.

The article published by the Ministry of Education in 2024 has stated clearly that China has entered the stage of popularized higher education, and the scale of college graduates will stabilize at over 10 million in the future. The article also mentioned a mismatch between talent demand and higher education supply, keeping the structural contradiction of "jobs without people to do them" and "people without jobs to do" quite prominent.

This is not the mistake of any single university, nor the bad luck of any single class of students. It is more like an assembly line that has been running for years. College entrance exam scores, family anxiety, local political achievements, academic rankings, and employment slogans are all fed into it, ultimately spitting out a batch of young people with higher degrees, higher expectations, and higher pressure.

No one intentionally creates young people with nowhere to go. However, every institution is fulfilling its own KPIs, and in the end, young people become the accumulated byproduct of these KPIs.


III. Where Did the Demand Side Go: It's Not That There Are No Jobs, But Good Jobs Have Become Scarce

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Saying "the economy is bad" is too rough. A more accurate statement is that middle-tier positions capable of absorbing bachelor's degree holders have decreased.

In the past, many graduates could flow into real estate, the internet, tutoring, finance, foreign trade, local platforms, consumer services, and small to medium-sized enterprises. Those positions weren't necessarily glamorous, but they at least allowed an average undergraduate to envision their life in the city.

Now, the expansion of some industries has slowed down, companies prioritize plug-and-play readiness in their hiring, and campus recruitment has shifted from "cultivating people" to "filtering for ready-made talent."

The Ministry of Education's article noted that the development of new quality productive forces has catalyzed new industries, new formats, and new models, placing new and higher requirements on the employability of graduates. The article also mentioned that graduates' mindset of "seeking stability" is obvious, the enthusiasm for postgraduate, civil service, and public institution exams remains unabated, and phenomena such as "slow employment" and "delayed employment" are increasing.

When these official phrases are put together, they outline the market's truth: the demand side is still hiring, but it is becoming increasingly picky.

It's not that many young people cannot find any work at all. What they cannot find is a job that does justice to their degree, urban living costs, family investment, and self-narrative. If the monthly salary is too low, rent immediately cuts their dignity in half. If the city is too far, their career growth feels discounted. If the position is too entry-level, their parents' phrase "having studied for so many years" will sit quietly at the dinner table.

The job market is not devoid of doors. The problem is that universities train young people to want to enter office buildings, while the industrial side is increasing positions that require squatting in workshops, running between stores, and grueling through projects.


IV. Degree Inflation: A Bachelor's Is Not Enough, Master's Graduates Are Now Queuing Up

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The cruelest aspect of degree inflation is that it looks like personal effort.

If a bachelor's degree isn't enough, pursue a master's. If a master's isn't enough, pursue a PhD. If internships are lacking, grind through another one. If certificates are insufficient, buy another course.

Every choice seems to be enhancing competitiveness. Cumulatively, however, it turns into the whole of society collectively raising the threshold.

The 2024 College Graduate Employment Data Report stated that the phenomenon of "high consumption of academic qualifications" in corporate recruitment is quite severe. In surveys, companies that considered this phenomenon to be severe and very severe accounted for 56.13% and 13.5% respectively. Liepin data also showed that among newly posted campus recruitment jobs over the past three years, the proportion of demand for master's and doctoral talents is on the rise.

This is essentially job downgrading. Jobs that used to hire junior college graduates now hire bachelor's graduates, and jobs that used to hire bachelor's graduates now hire master's graduates. Companies call this raising talent standards. What students experience is that they spent more time, only to exchange it for a more crowded entrance ticket.

Degrees were originally a signal of ability, but later morphed into chips for waiting in line. When everyone studies for a few more years, the threshold doesn't disappear; it is merely elevated.


V. Major Mismatch: Universities Are Producing Resumes, While Industries Are Asking for Screwdrivers

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The question that supply-side reform truly ought to ask is not whether to recruit fewer students. The real question is: for whom are universities ultimately training people?

Some majors undoubtedly possess knowledge value. The problem is that knowledge value doesn't automatically translate into employment opportunities. Certain majors look like a broad avenue in the admissions brochure, only for students to discover at graduation that the exit is incredibly narrow. Eventually, students are forced to pivot toward postgraduate exams, civil service, tutoring, administration, marketing, operations, or simply take jobs completely unrelated to their majors.

The Opinions on Accelerating the Construction of a High-Quality Employment Service System for College Graduates issued in 2025 by the General Office of the CPC Central Committee and the General Office of the State Council proposed dynamically adjusting the layout of higher education majors and resource structures, guided by promoting supply-demand alignment. The document mandates organizing localities and universities to conduct talent demand demonstrations for newly established disciplines and majors, evaluate the employment status of existing ones, and promote the scale, structure, and quality of higher education to better match the requirements of high-quality economic and social development.

51job's Campus Recruitment White Paper 2025 also mentioned that general liberal arts and traditional business majors face a dilemma of "many people, few jobs," whereas practical roles in manufacturing, new energy, and chip design suffer from a "talent drought."

This picture is glaring. Resumes pile up like mountains, while workshops and laboratories still lack people capable of hands-on work.

Many majors are not devoid of knowledge value; they just lack sufficiently wide employment exits. The issue isn't that students studied the wrong books, but that for years, schools decorated narrow exit tunnels to look like broad avenues.


VI. The City Game: Young People Aren't Unwilling to Move Down, They Just Can't Make the Math Work

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The cheapest criticism is to say that young people have high standards but low abilities. This is lazy. It packages a structural pricing issue into a moral failing.

It's not that lower-tier cities have no jobs. The problem is that when salary, social security, career growth, and the weight of the resume are calculated together, the ledger doesn't always look good. Big cities have more opportunities, but rent takes the first bite. New tier-one cities seem gentle, but the competition is becoming equally fierce. Returning to hometowns for work offers living cost advantages, but many positions lack a long-term growth curve.

The Ministry of Education's article suggested expanding employment opportunities in grassroots medical and health care, elderly care services, social work, and judicial assistance, stabilizing the scale of policy-oriented posts for college graduates, and encouraging youth to seek employment and entrepreneurship in key fields, key industries, urban and rural grassroots levels, and small and micro enterprises.

These directions are all important, indicating that officials recognize young people cannot all be crammed into a few big cities and a handful of white-collar roles.

However, sinking to lower tiers cannot rely on mobilization alone. It requires a price reassessment. Whether the income is enough to afford a decent living, whether the job allows for skill accumulation, whether the resume will be recognized by future employers, and whether the city can provide basic public services—all these factors enter the young person's calculator.

Moving downward isn't a geographical issue; it's a pricing issue. When income, dignity, and growth paths cannot sink alongside them, young people end up stuck between cities.


VII. Civil Service and Institutional Exams: Stability is Not a Dream, It is Risk Aversion

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Young people aren't born obsessed with the system.

If private enterprise cycles become shorter, industry stories shift faster, recruitment standards rise, and the weight of rent and family expectations remain unabated, "stability" will naturally be repriced. It is no longer just a career preference; it resembles an insurance policy.

The Ministry of Education's article noted that graduates' mindset of "seeking stability" is prominent, with the fervor for postgraduate, civil service, and public institution exams remaining high. The 2024 College Graduate Employment Data Report also showed that the top factors graduates consider when choosing a career are salary/benefits, stability/security, and commuting distance.

When combined, these words represent a generation's new quote for risk.

Many people view taking civil service exams as a contraction of ideals. In reality, it looks more like rising risk aversion.

Jobs still exist in the market, but many of them no longer provide young people with sufficient anticipated security. A company can claim to have growth potential, but young people will ask: how many years is the contract, how is social security paid, will layoff compensation be delayed, and will this industry even exist in three years?

Stability doesn't mean young people have lost their ambition. Stability is simply the cheapest insurance when risk becomes too expensive.


VIII. AI and New Quality Productive Forces: New Roles Are Not as Gentle as Imagined

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AI, new energy, intelligent manufacturing, and the digital economy are indeed creating new jobs.

The problem is that these jobs aren't as gentle as imagined. They are picky about skills, picky about universities, picky about internships, picky about project experience, and picky about cities. New quality productive forces are not a universal admission ticket, but rather a new round of capability-stratifying machinery.

51job's Campus Recruitment White Paper 2025 mentioned that 79.1% of the 2025 graduating class used AI tools to enhance their job-hunting competitiveness, among which 51.3% used them for resume optimization and 48.9% for interview simulations. The report also noted that while new professions and new positions are emerging, supply-demand mismatches still exist.

This scene carries a strong sense of the times. Everyone's resume becomes prettier, everyone's interview answers become smoother, and everyone uses the same set of tools to polish themselves into someone more suitable for the market.

Consequently, the recruitment side becomes even colder. AI hasn't made job hunting easier. It has just made everyone's resume look more presentable, thereby making the screening process far more ruthless.


IX. True Supply-Side Reform: It's Not About Recruiting Fewer People, But Stopping Mismatched Expansion

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The supply-side reform of university graduates is not about educating young people to be more enduring.

True reform means putting an end to mismatched expansion. Major settings must look at employment exits, not just enrollment popularity. Universities must publish more detailed employment quality data, rather than just the initial employment placement rate. Internships and practical training must enter the curriculum earlier; students shouldn't be facing the market for the first time in their senior year. Companies should participate in curricula and talent cultivation, instead of just showing up for ready-made hires during campus recruitment. Vocational education and applied undergraduate programs must improve their social recognition, and local talent policies must shift from simply grabbing people to retaining and utilizing them.

The 2025 Opinions from the General Offices of the CPC Central Committee and the State Council have already mapped out this line: guided by industrial talent demand and employment evaluation feedback, optimize the entire chain of cultivation supply, employment guidance, job hunting/recruitment, assistance/support, and monitoring/evaluation services. The document also proposed advancing the sharing and aggregation of talent demand data, building a talent demand database, perfecting the linkage mechanism between enrollment plans, talent cultivation, and employment, and pushing college students to undertake at least one employment internship during winter or summer vacations.

The Ministry of Human Resources and Social Security also launched an employment service offensive for college graduates and other youth in 2025. Relevant officials from the Employment Promotion Department of the Ministry stated that unemployed college graduates and registered unemployed youths must be provided with at least one policy introduction, one career guidance session, three job referrals, and one skill training or employment apprenticeship opportunity.

On July 25, 2025, the Ministry of Human Resources and Social Security held a video conference on youth employment work, including for college graduates. Yan Qinghui, member of the Ministry's Party Group and Vice Minister, attended and delivered a speech. The meeting demanded doing everything possible to unearth job resources, accelerating the pace, intensifying assistance, and advancing real-name services, vocational training, employment apprenticeships, and specialized recruitment efforts.

All these policies point to the same thing: employment cannot rely solely on remedial measures during the graduation year. If a student only finds out what the market needs by their senior year, this is no longer an individual information gap, but a slow systemic response. Young people's time cannot continually serve as a buffer pad.

The supply-side reform of university graduates is not about educating young people to endure more, but about sending fewer of them onto assembly lines with no exit.


X. Conclusion: It's Not That Young People Have Nowhere to Go, But the Old Map No Longer Points the Way

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This generation of young people didn't suddenly become fragile.

It's just that when they step into society, they find that the map handed down by the previous generation has expired. That map read: study hard, find a job, buy a house, and start a family. But standing at the crossroads, what they see are postgraduate exam queues, civil service exam queues, rent bills, layoff news, internship involution, and increasingly high recruitment thresholds.

The Ministry of Education's article admitted that the employment situation for college graduates is undergoing profound changes, facing certain difficulties and challenges. The 2025 Opinions from the General Offices of the CPC Central Committee and the State Council also incorporated "guided by industrial talent demand and employment evaluation feedback" into the high-quality employment service system for college graduates, demanding that the use of employment quality and work evaluation results for graduates be strengthened, treating them as important factors for university education and teaching, discipline construction assessment, and the evaluation of "Double First-Class" construction effectiveness.

The true weight of these official expressions lies in their acknowledgment that the graduate problem cannot be digested by the students alone.

Therefore, the real question to ask is not why young people cannot find a place to go. The real question is: who is still treating the university as a warehouse for delayed employment, treating academic degrees as a placebo for social ascension, and treating young people's time as an infinitely consumable buffer pad?

It's not that this generation of college graduates hasn't worked hard. They were simply fed into an outdated narrative of upward mobility, only to be deposited into a world that has already been repriced.